The Daily Mail tells a whopper
I don't read the Daily Mail, but couldn't help seeing the front page yesterday when I was sat in the dentist's waiting room, and there at the top of the page, in the very masthead was a real whopping porkie, a blatant lie with feckin' bells on it. "Learn Spanish in a week!" the banner blarted, continuing: "No reading, no writing, no effort". All in aid of pushing an 8-CD Linguaphone Spanish course, disk 1 of which was free with that day's paper.
Now, I worked in a university language centre for ten years, I have very good Italian after over a decade of learning, rusty French, a smattering of Spanish, and am currently learning Gaelic. I'm no linguist, but I do know something about language teaching and learning, being a learner myself, and having worked with many language teachers. I especially know something about 'e-learning' and languages (Computer-Aided Language Learning, or CALL) as it was a major part of my job in the language centre to develop and disseminate language learning software. One thing I do know as a rock-solid fact is that you cannot learn a language in a week to any usable level, unless you undergo a highly-expensive 1-to-1 'crash course' as our language centre used to do for businesspeople, and even then you've only barely scratched the surface of the lingo. If you're using a CD course then even if you spend every waking hour of the week learning the language you'll still not get much further than a basic grounding in the language's structure and common vocabulary, and you'll only learn a few phrases.
The simple, but uncomfortable, truth is that it takes effort to learn any language, same as it takes effort to learn most things. You have to spend many hours a week over many months to get past the beginner stage (or, if it's a language as hard as Gaelic, to just get to the beginner stage), and that's if you have contact with native speakers. If you're learning remotely, without face-to-face or even phone contact, just using a computer and without tutorial support, then unless you're a brilliant natural polyglot it'll take you ages to speak the language in any meaningful sense. Languages are complex constructs that have evolved over thousands of years, so it's not surprising that it takes some time to learn one - it's not quite in the same league as learning to drive.
I had thought that the days of CALL producers claiming that their products could teach you to "speak like a native" were long gone, but plainly not. It's just plain dishonest to claim, as the Mail and Linguaphone do, that you can learn to speak Spanish in a week, unless you redefine the meaning of "learn to speak" from its commonly-understood meaning of 'being able to converse meaningfully with a native speaker' to a more basic meaning of 'knowing a few phrases in the lingo which might help when ordering a beer or getting a taxi'.
In the history of Daily Mail lies it may not rank among the 100 worst, but it has to be one of the most blatant I've seen and one of the easiest to expose. The Mail is deliberately conning its readers, and although its regular readership deserves everything that's coming to them there may be innocents who are attracted by the giveaway into buying the rag, gulled by the prospect of being the envy of their fellow turistas in Torremolinos.
PS: According to employer surveys, less than 10% of UK workers can speak a foreign language - see "Why Britons are 'language barbarians'" (BBC Online, 28/7/04)
Now, I worked in a university language centre for ten years, I have very good Italian after over a decade of learning, rusty French, a smattering of Spanish, and am currently learning Gaelic. I'm no linguist, but I do know something about language teaching and learning, being a learner myself, and having worked with many language teachers. I especially know something about 'e-learning' and languages (Computer-Aided Language Learning, or CALL) as it was a major part of my job in the language centre to develop and disseminate language learning software. One thing I do know as a rock-solid fact is that you cannot learn a language in a week to any usable level, unless you undergo a highly-expensive 1-to-1 'crash course' as our language centre used to do for businesspeople, and even then you've only barely scratched the surface of the lingo. If you're using a CD course then even if you spend every waking hour of the week learning the language you'll still not get much further than a basic grounding in the language's structure and common vocabulary, and you'll only learn a few phrases.
The simple, but uncomfortable, truth is that it takes effort to learn any language, same as it takes effort to learn most things. You have to spend many hours a week over many months to get past the beginner stage (or, if it's a language as hard as Gaelic, to just get to the beginner stage), and that's if you have contact with native speakers. If you're learning remotely, without face-to-face or even phone contact, just using a computer and without tutorial support, then unless you're a brilliant natural polyglot it'll take you ages to speak the language in any meaningful sense. Languages are complex constructs that have evolved over thousands of years, so it's not surprising that it takes some time to learn one - it's not quite in the same league as learning to drive.
I had thought that the days of CALL producers claiming that their products could teach you to "speak like a native" were long gone, but plainly not. It's just plain dishonest to claim, as the Mail and Linguaphone do, that you can learn to speak Spanish in a week, unless you redefine the meaning of "learn to speak" from its commonly-understood meaning of 'being able to converse meaningfully with a native speaker' to a more basic meaning of 'knowing a few phrases in the lingo which might help when ordering a beer or getting a taxi'.
In the history of Daily Mail lies it may not rank among the 100 worst, but it has to be one of the most blatant I've seen and one of the easiest to expose. The Mail is deliberately conning its readers, and although its regular readership deserves everything that's coming to them there may be innocents who are attracted by the giveaway into buying the rag, gulled by the prospect of being the envy of their fellow turistas in Torremolinos.
PS: According to employer surveys, less than 10% of UK workers can speak a foreign language - see "Why Britons are 'language barbarians'" (BBC Online, 28/7/04)